One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals. The three most commonly used types of Google Ads campaigns are Search, Display, and Shopping. Let’s break down each to give you an idea of what campaign type would be best for your business and your goals.
#1 Search Campaigns
Search campaigns are the text ads on the Google search engine results pages, also known as the SERP. There are three ads at the top of the SERP and three at the bottom. Not every search query will have an accompanying set of ads. Search ads are always clearly marked by Google as an Ad.
Best For
- Getting in front of customers and clients when they are searching for the services you offer
- Advertising products or services in text form
Example of a Google Search Ad:
#2 Display Campaigns
Display campaigns are the image ads that you see across millions of websites. They appear in the form of display banners. They can be custom-made by you, or automatically generated by Google.
Best For
- Remarketing
- Brand Awareness
Example of a Custom Google Display Ad:
#3 Shopping Campaigns
Shopping campaigns are the product listings on Google, they appear on the search results page and the Google shopping tab. They are great for getting in front of customers that are ready to buy.
Best For
- Companies that have physical products that they are selling
- Targeting customers that are ready to buy
Example of Google Shopping Ads:
Special thanks to our client Brave Coffee & Tea for letting us feature their ads.
You have a lot of options when it comes to creating your Google Ads campaigns so be sure to take the time to think about what campaign best suits your goals.
Reach out to us here at Eternity to learn more about which campaign type is right for you, and how we can help you create a campaign to achieve your goals.
