​Why Is It Important for Dentists to Invest In SEO?

​Why Is It Important for Dentists to Invest In SEO?
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What is SEO?

Search engine optimization (SEO) is a marketing technique that focuses on increasing online traffic to your website for your dental practice. It helps by allowing your website to rank higher on search engine results pages (SERPs) for relevant keywords and phrases. 

More traffic to your website will increase leads to your business, resulting in more business volume. Although SEO has the potential to pull in traffic for visitors searching for ‘local dentists’ most dentists ignore this and therefore lack results.

All Smiles Family Dental in Barre, Vermont realized this and they invested in a new website, search engine optimization with Eternity and also new photography with one of our partners Storyworkz

If you are a dentist and you are avoiding SEO efforts, it is important to know that dentistry is a competitive business and patients in most cities have a large array of options when deciding who they will choose as their practitioner. In order for you to attract new patients, you must have a competitive edge.

It is essential for your dental practice to be visible online. SEO is the answer. An effective SEO strategy can help your dental practice increase organic traffic to your website and attract more patients.

Potential patients that are searching online for their new dental practice will rarely go past page one of the search results. In fact, studies have shown that results on the first page of the main search engines received almost 94% of online traffic.

Here are 5 reasons why SEO is important for your dental practice:

Visibility and Branding

If you want your potential patients to find you online, you must have better visibility and branding. In order to have better visibility, you have to appear higher in the search engine rankings. There is a huge advantage of showing up in search results for terms related to your industry. For example, the majority of people do not simply search once. They click on several websites, edit their search criteria, search again, and then further change their search keywords, and so on.

With this behavior in mind, how can you help your dental practice? You can consistently show up in all of those search results, using the keywords and phrases that these individuals are searching for.

Increased Traffic

When your dental practice shows up in the top positions on search engine results pages, you receive more impressions and clicks, ultimately leading to increased traffic. SEO focuses on creating keyword-related title tags and meta descriptions, which will show up in the results pages. When you optimize your tags and descriptions, you increase your click-through-rate, which increases your web traffic.

Business Credibility

Create business credibility with proper use of keywords and phrases. Most people make mental notes when searching on search engines. Moreover, in the minds of potential patients, your website ranking is a vote of confidence. They feel if Google trusts your business to be relevant than they should be able to trust you too. Your patients may not realize it, but when your dental practice is ranked high on search engines, your brand is seen as more credible in their eyes.

Higher ROI

Increase your ROI with an SEO strategy that works. SEO has the ability to reward your dental practice at a higher rate when compared to other forms of advertising and marketing. This is due to the fact that SEO is an inbound marketing strategy, and therefore allows you to market to potential patients when they are looking for relevant products or services.

If you want to reach your intended target audience, you need to get their undivided attention by showing up on the page where they are landing. In addition, you want to ensure that you are staying relevant to their search by showing up when they are looking for practices like yours. You do not need to convince them to use your service, but you must convey to them that you are the business worth choosing.


SEO is cost-effective and has the ability to target users who are already searching for your product or service. A proper SEO strategy can help you save money, rather than investing in marketing strategies such as cold-calling. While cold-calling is an effective strategy, it is extremely time-consuming and the lead generation is 61% most costly than that generated by an inbound strategy such as SEO.

Due to the fact that SEO targets patients who are actively searching for a product or service like yours, the traffic is more qualified than other marketing strategies, thus resulting in more cost-savings.


Understanding and executing an effective SEO strategy can dramatically improve the reach of your dental practice. It can provide your practice with more visibility, credibility, traffic, better branding, a better reputation, and a higher ROI. If you want to see that type of growth for your business, contact our team at Eternity.