An effective Pay-Per-Click (PPC) campaign is an integral part of any complete and successful digital marketing strategy; and it’s about time you got on board in order to grow your business.
Whether yours is an old website already enjoying strong organic listings, or a relatively newer website with more modest successes to its credit, there are many benefits which can be gained from an effective PPC campaign.
SEE ALSO: How Much Does Google Adwords Cost?
What is Pay-Per-Click Advertising?
Pay-Per-Click or Paid Search Advertising, as it is also popularly known, is a form of search engine marketing. The gist of the process is pretty straightforward to guess and involves picking a set of keywords, then creating advertisements that show up on search engine results pages whenever these keywords are typed in.
As the name suggests you only pay the search engines (mostly Google and Bing) when someone shows interest in your ads and clicks. This advertising model has evolved over the years to include other options like CPM (Cost Per Thousand Impressions) and CPA (Cost Per Action) where you only pay when a click leads to a conversion, a metric you define yourself when you set up each campaign.
The costs for each click vary because price is based on an auction system and depends on many factors.
Why Your Business Needs Pay-Per-Click
When done properly, Pay-Per-Click can be a cost effective method to reach your business goals. To avoid wasting money for relatively few returns, you want to keep a few simple rules in mind:
- Start slow and measure everything—clicks, impressions, website visits, and conversions. Only add to your budget when you consistently see positive results.
- Optimize your pay per click campaigns to achieve more at lower costs.
- Learn from your competitors. Tools like SemRush can provide insight on what your competition is doing so that you can learn from their success.
With pay per click you can define the audience before whom you want your ads to be displayed. Pay-Per-Click can therefore lead to the generation of very warm leads since your ads appear before people who have already shown an interest in what your website is offering.
Instant Ranking on the First Page
Unlike SEO that could take months or years to get you to the top of the search rankings, PPC instantly gets you to the top of page 1 of search engine results pages. It’s not uncommon to start seeing results of your campaign in less than 24 hours.
Easily Integrated with Other Digital Marketing Channels
PPC can give insight into a host of other factors that strengthen a digital marketing campaign. For example, your campaign can tell you which keywords are the most profitable for your website and the warm leads delivered to your website can help skyrocket your email marketing campaign.
Allows You the Implementation of Advanced Marketing Techniques like Retargeting
With retargeting campaigns you can use tailored ads to target people who visited your site but did not convert. These ads can be used to convince these people to visit your site again and make a purchase.
What to Do Next
Pay-Per-Click seems a pretty straightforward process to understand and implement. But there are more factors that go into a successful PPC campaign than meets the eye. You might to talk to an expert about setting up and optimizing your campaigns to ensure your ROI.
Give us a call or text today at 802-865-2000 or shoot us an email and we can get help you get started on your intrepid PPC adventure!