Digital Marketing Specialist

Are You a Google Ads & Analytics Pro?

Eternity located in Downtown Burlington, VT is looking for a fun new crew member to join our dynamic team. The role of Digital Marketing Specialist requires being passionate about digital strategy, Google Ads, paid social, analysis and reporting. We work with such clients as Ski Vermont, Let's Grow Kids, Vermont Maple, Green Up Vermont and hundreds more.

The digital marketing specialist will be responsible for paid search, paid social, display and video ad campaigns across multiple platforms for both Eternity and its clients. This will require strategy, optimization and reporting for many types of digital media campaigns. In this role you will help to create measurable campaigns that hit client KPIs and demonstrate ROI. In addition, you will have a chance to impact the entire analytics and reporting practice of the agency, bringing together digital metrics across campaigns and sources like text ads, display ads, email and social media.

Communication is key. You should love helping people and be great at talking with and responding to clients. You must be able to work collaboratively with and take direction from both clients and our project manager.

A willingness to learn new things and take on more responsibilities over time is a plus. The right person is a creative, people-friendly self-starter that is highly organized and can keep multiple projects moving forward, and report on them daily to our project manager. You approach challenges with a roll-up-your-sleeves, heck-yeah, GSD attitude.

Full-Time:

  • 40 hours per week
  • M-Th; 9AM to 5PM (flex schedule) at our Downtown Burlington headquarters
  • Remote on Fridays
  • This is not a telecommuting position
  • The right individual could start part-time and evolve into full-time
  • Position available 2/1/20

Day-to-Day Tasks Include:

  • Working directly with clients
  • Creation and interpretation of analytics reports via Google Analytics and other analytics platforms; analyzing data to drive decisions and results
  • Search engine marketing (SEM) + pay-per-click – Google Adwords
  • Social media management and marketing strategies, set up and integration into overall content marketing plan
  • Retargeting and remarketing strategies
  • Email marketing planning and execution

Responsibilities:

  • Planning, strategy and execution of paid media campaigns
  • Researching, monitoring and optimization of keyword strategies
  • Competitive analysis, ongoing reporting, analysis and optimization of client campaigns
  • Ensuring account, campaign and ad group structures adhere to SEM best practices
  • Experience with social ad platforms such as Facebook, Twitter, Instagram, LinkedIn
  • Knowledge of website and landing page conversion best practices
  • Educating self and team on latest trends, ad formats, bidding methodologies and processes
  • Proactively expanding and improving ad campaigns based on client needs
  • Educating clients and teammates on best practices and new opportunities in digital marketing

Requirements:

  • Ridiculously outstanding customer service
  • Extreme attention to detail
  • Excellent written and oral communication skills
  • Friendly, lots of positive energy
  • A love and passion for sales funnels
  • Have reliable transportation for traveling offsite (mileage reimbursed)
  • Able to manage a large volume of projects efficiently
  • Very organized and clutter free
  • Mailchimp + Constant Contact experience
  • HTML & Content Management Systems (CMS)

Ideal:

  • Google Adwords + Analytics Certification
  • Optmyzr.com experience
  • SEMRUSH experience
  • Klipfolio.com experience
  • MOZ.com experience
  • Hotjar experience

Training Would Be Provided For:

  • Google Adwords Certification
  • Google Analytics Certification
  • Klipfolio Dashboard Reporting
  • MOZ.com
  • Hotjar
  • SEM RUSH
  • MODX CMS

Perks & Benefits:

  • A comfortable and open loft work atmosphere
  • Remote Fridays year-round
  • Health insurance (50% paid)
  • Life Insurance (100% paid)
  • Retirement options
  • Free financial adviser
  • Unlimited paid parental leave
  • Unlimited paid vacation
  • Unlimited paid personal day policy
  • Paid major holidays
  • Unlimited one-touch coffee or tea
  • FREE parking pass
  • Free day passes to skiing at Stowe, Sugarbush, Jay Peak and more
  • Easy access to Church Street and the Burlington Waterfront

Eternity strives to promote a clean and healthy atmosphere. Smokers need please not apply.

BONUS POINTS: if you are good with Photoshop, Canva and/or Bannersnack.

No phone calls please.

We're in this together

Eternity believes in talent and diversity. We believe that each person brings their own gifts for the revolution. Diverse backgrounds, experiences, education, thought patterns and styles make us stronger. We celebrate our differences, and use them to guide our design process and business decisions. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.