# Eternity


> Eternity (formerly Eternity Web) is a full-service creative and digital marketing studio in Burlington, Vermont, founded by Mike Lannen in 2000. The team of ~10 (majority female/50% women-owned) designs and builds custom websites on the MODX CMS, and offers digital marketing (SEO, Google Ads, email), branding, video, commercial photography, and — since 2024 — AI audits, workshops, consulting, and an "EternityAI" content tool. Clients span businesses, nonprofits, and the tourism/hospitality industry, primarily in Vermont and the Northeast. Phone: 802-865-2000. Address: 47 Maple Street, Studio 321, Burlington, VT 05401.


## Main


- [Home](https://eternitymarketing.com/): Overview of Eternity's services (websites, AI, marketing, video, photography, branding), portfolio highlights, team, FAQ, and blog.
- [Why Us?](https://eternitymarketing.com/why-us): The "Eternity Advantage" — relationships-first philosophy, 25 years in business, 750+ projects launched, 50% women-owned, awards, and client stats.
- [Portfolio](https://eternitymarketing.com/portfolio/): Full case-study index of 120+ web design, branding, and marketing projects.
- [Process](https://eternitymarketing.com/process): How Eternity's project workflow runs from kickoff to launch.
- [Crew](https://eternitymarketing.com/crew): Meet the ~10-person Burlington-based team, plus company history since the 2000 dorm-room founding.
- [FAQ](https://eternitymarketing.com/faq): Common questions on pricing, timelines, AI workshops, and the "Eternity" name origin.
- [Contact](https://eternitymarketing.com/contact): Get-started / contact page.
- [Careers](https://eternitymarketing.com/careers/): Open positions at Eternity.
- [Career Application](https://eternitymarketing.com/career-application): Job application form.
- [Blog](https://eternitymarketing.com/blog/): Eternity's blog — 300+ posts on web design, SEO, Google Ads, social media, branding, and AI, dating back to 2013.
- [Resources](https://eternitymarketing.com/resources/): Hub for guides, templates, and downloadable resources.
- [Support](https://eternitymarketing.com/support): Client support page.
- [Submit Your RFP](https://eternitymarketing.com/submit-your-rfp): Form for prospects to submit a request for proposal.
- [RFPs](https://eternitymarketing.com/rfps): Information about Eternity's RFP process.
- [Hosting](https://eternitymarketing.com/hosting): Website hosting services.
- [MODX CMS](https://eternitymarketing.com/modx-cms): Why Eternity builds sites on the open-source MODX content management system.
- [Secure Payment](https://eternitymarketing.com/secure-payment): Online invoice/payment portal for clients.
- [Accessibility Statement](https://eternitymarketing.com/accessibility-statement): Eternity's commitment to web accessibility.
- [Accessibility](https://eternitymarketing.com/accessibility/): Accessibility-related service/info page.
- [ADA Web Accessibility Cheat Sheet](https://eternitymarketing.com/ada-web-accessibility-cheat-sheet): Downloadable ADA/WCAG compliance quick-reference.


## Services


- [Websites](https://eternitymarketing.com/websites): Custom web design and development on MODX CMS; projects generally start around $20,000 and take 3-9 months. Includes strategy/planning, custom builds, and portfolio/FAQ.
- [Digital Marketing](https://eternitymarketing.com/marketing/): Overview of SEO, Google Ads, email marketing, and analytics/reporting services.
- [Search Engine Optimization](https://eternitymarketing.com/search-engine-optimization): SEO strategy and implementation services.
- [Google Ads Management](https://eternitymarketing.com/google-ads-management): Paid search campaign strategy, keyword targeting, ad copy, and ROI-focused management (Google Partner agency).
- [Email Marketing](https://eternitymarketing.com/email-marketing): Email strategy, template design, send management, and performance optimization.
- [Branding](https://eternitymarketing.com/branding): Logo design and brand identity work, with a gallery of past branding clients.
- [Video Production](https://eternitymarketing.com/video-production-burlington-vermont): Brand commercials, founder stories, testimonials, social content, and drone footage; sample client work included.
- [Commercial Photography](https://eternitymarketing.com/commercial-photography-burlington-vermont): Commercial photography services to build brand trust.
- [Non-Profit Web Designers in Burlington Vermont](https://eternitymarketing.com/non-profit-web-designers-in-burlington-vermont): Web design services tailored to nonprofit organizations.


## AI


- [Artificial Intelligence (AI)](https://eternitymarketing.com/artificial-intelligence-ai/): Hub page for EternityAI's AI Audits, Workshops, Consulting, Public Speaking, and the EternityAI content tool.
- [AI Audit](https://eternitymarketing.com/ai-audit): Workflow/tool audit that surfaces quick wins and produces a prioritized 30/90/day-to-12-month AI roadmap.
- [AI Workshops (Burlington, Vermont)](https://eternitymarketing.com/ai-workshops-burlington-vermont): 90-minute, customized hands-on AI training sessions for teams, in person or via Zoom.
- [AI Consulting (Burlington, Vermont)](https://eternitymarketing.com/ai-consulting-burlington-vermont): Implementation of AI systems such as auto SOP generation, website chatbots, auto email drafts, and AI phonebots.
- [AI Keynote Speaker](https://eternitymarketing.com/ai-keynote-speaker): Public speaking/keynotes on AI and marketing by founder Mike Lannen.
- [EternityAI](https://eternitymarketing.com/eternity-ai): Eternity's in-house AI content tool built into client websites — generates SEO titles/meta descriptions/schema, alt text, and on-brand page content via ChatGPT integration, with approval workflows.
- [Custom GPTs](https://eternitymarketing.com/custom-gpts): Information on custom GPT builds offered by Eternity.
- [Holly's Custom GPTs](https://eternitymarketing.com/hollys-custom-gpts): Custom GPT tools created by SEO copywriter Holly Buttura.
- [AI Usage Policy Template](https://eternitymarketing.com/ai-usage-policy-template): Downloadable template for organizations drafting an internal AI usage policy.
- [How to Track AI Traffic in Google Analytics](https://eternitymarketing.com/how-to-track-ai-traffic-in-google-analytics): Guide to measuring AI-referred (ChatGPT, etc.) website traffic.
- [Janet Cache](https://eternitymarketing.com/janet-cache): Profile of "Janet," Eternity's custom ChatGPT-powered website chatbot / digital automation bot.
- [Crew Project Review](https://eternitymarketing.com/crew-project-review): Internal/AI-related project review page.


## Team (Crew)


- [Mike Lannen](https://eternitymarketing.com/mike-lannen): Founder & AI Whisperer; founded Eternity in 2000 in his Champlain College dorm room; AI keynote speaker.
- [Mollie Lannen](https://eternitymarketing.com/mollie-lannen): Partner & Photographer; also handles accounting, financial planning, and HR; runs CW Creative print partner.
- [Sophie Bodnar](https://eternitymarketing.com/sophie-bodnar): Business Development Manager.
- [Shawna Shortsleeve](https://eternitymarketing.com/shawna-shortsleeve): Operations Specialist.
- [Rob Liberty](https://eternitymarketing.com/rob-liberty): Senior Designer & Developer.
- [Holly Buttura](https://eternitymarketing.com/holly-buttura): Senior SEO Copywriter & AI Educator.
- [Kalei Harris](https://eternitymarketing.com/kalei-harris): Web Designer & Developer.
- [Jena Durell](https://eternitymarketing.com/jena-durell): Digital Marketing Manager (SEO & Google Ads).
- [Carlos Garza](https://eternitymarketing.com/carlos-garza): Senior Backend & Systems Engineer.
- [Amanda Grant](https://eternitymarketing.com/amanda-grant): Video Producer.
- [Janet Cache](https://eternitymarketing.com/janet-cache): AI GPT Digital Automation Bot (Eternity's custom chatbot).


## Portfolio by Industry


- [Nonprofits](https://eternitymarketing.com/portfolio-nonprofits): Case studies for nonprofit clients.
- [Tourism & Hospitality](https://eternitymarketing.com/portfolio-tourism-and-hospitality): Case studies for tourism/hospitality clients (ski resorts, inns, attractions).
- [Contractors](https://eternitymarketing.com/portfolio-contractors): Case studies for construction/contractor clients.
- [Professional Services](https://eternitymarketing.com/portfolio-professional-services): Case studies for law firms, healthcare, and other professional-services clients.


## Portfolio Case Studies


- [3E Thermal](https://eternitymarketing.com/portfolio/3e-thermal)
- [A Time To Heal Herbs](https://eternitymarketing.com/portfolio/a-time-to-heal-herbs)
- [Abenaki Nation Of Missisquoi](https://eternitymarketing.com/portfolio/abenaki-nation-of-missisquoi)
- [Advanced Welding Institute](https://eternitymarketing.com/portfolio/advanced-welding-institute)
- [Advanturer](https://eternitymarketing.com/portfolio/advanturer)
- [Allied Building Contractors](https://eternitymarketing.com/portfolio/allied-building-contractors)
- [Artistree Community Arts Center](https://eternitymarketing.com/portfolio/artistree-community-arts-center)
- [Autumn Harp](https://eternitymarketing.com/portfolio/autumn-harp)
- [Barre Lions Club](https://eternitymarketing.com/portfolio/barre-lions-club)
- [Barre Opera House](https://eternitymarketing.com/portfolio/barre-opera-house)
- [Bevo Catering](https://eternitymarketing.com/portfolio/bevo-catering)
- [Biggam Fox Skinner LLP](https://eternitymarketing.com/portfolio/biggam-fox-skinner-llp)
- [Blue Ledge Farm](https://eternitymarketing.com/portfolio/blue-ledge-farm)
- [Booska Worldwide](https://eternitymarketing.com/portfolio/booska-worldwide)
- [Bragg Farm](https://eternitymarketing.com/portfolio/bragg-farm)
- [Bushnell Painting](https://eternitymarketing.com/portfolio/bushnell-painting)
- [Camp Sloane YMCA](https://eternitymarketing.com/portfolio/camp-sloane-ymca)
- [Capstone Community Action](https://eternitymarketing.com/portfolio/capstone-community-action)
- [Cathedral Square](https://eternitymarketing.com/portfolio/cathedral-square)
- [Church Street Marketplace](https://eternitymarketing.com/portfolio/church-street-marketplace)
- [City Of Barre](https://eternitymarketing.com/portfolio/city-of-barre)
- [Collins Electric](https://eternitymarketing.com/portfolio/collins-electric)
- [Connor Contracting](https://eternitymarketing.com/portfolio/connor-contracting)
- [COTS](https://eternitymarketing.com/portfolio/cots)
- [Crime Research Group](https://eternitymarketing.com/portfolio/crime-research-group)
- [Cushman Design Group](https://eternitymarketing.com/portfolio/cushman-design-group)
- [CVOEO](https://eternitymarketing.com/portfolio/cvoeo)
- [CW Creative](https://eternitymarketing.com/portfolio/cw-creative)
- [Discovery Bicycle Tours](https://eternitymarketing.com/portfolio/discovery-bicycle-tours)
- [Dominican Friars](https://eternitymarketing.com/portfolio/dominican-friars)
- [Dominican School Of Philosophy And Theology](https://eternitymarketing.com/portfolio/dominican-school-of-philosophy-and-theology)
- [Downstreet](https://eternitymarketing.com/portfolio/downstreet)
- [Earle And Freeman](https://eternitymarketing.com/portfolio/earle-and-freeman)
- [Earth Shift Global](https://eternitymarketing.com/portfolio/earth-shift-global)
- [Eastwind Diamond Abrasives](https://eternitymarketing.com/portfolio/eastwind-diamond-abrasives)
- [Emily Post](https://eternitymarketing.com/portfolio/emily-post)
- [Espresso Bueno](https://eternitymarketing.com/portfolio/espresso-bueno)
- [Farrell Distributing](https://eternitymarketing.com/portfolio/farrell-distributing)
- [Fecteau Homes](https://eternitymarketing.com/portfolio/fecteau-homes)
- [Find And Go Seek](https://eternitymarketing.com/portfolio/find-and-go-seek)
- [Fontaine Bros](https://eternitymarketing.com/portfolio/fontaine-bros)
- [Goodman Construction](https://eternitymarketing.com/portfolio/goodman-construction)
- [Great Big Graphics](https://eternitymarketing.com/portfolio/great-big-graphics)
- [Green Mountain Electromagnetics](https://eternitymarketing.com/portfolio/green-mountain-electromagnetics)
- [Gynecologic Cancer Care](https://eternitymarketing.com/portfolio/gynecologic-cancer-care)
- [Housewright Construction](https://eternitymarketing.com/portfolio/housewright-construction)
- [IBEW Local 300](https://eternitymarketing.com/portfolio/ibew-local-300)
- [Injury And Health Management Solutions](https://eternitymarketing.com/portfolio/injury-and-health-management-solutions)
- [Interlaken Inn](https://eternitymarketing.com/portfolio/interlaken-inn)
- [International Maple Syrup Institute](https://eternitymarketing.com/portfolio/international-maple-syrup-institute)
- [Killington Resort](https://eternitymarketing.com/portfolio/killington-resort)
- [Klingers Bread](https://eternitymarketing.com/portfolio/klingers-bread)
- [Kristy Dooley Photography](https://eternitymarketing.com/portfolio/kristy-dooley-photography)
- [La Panciata](https://eternitymarketing.com/portfolio/la-panciata)
- [Lake Champlain Closets](https://eternitymarketing.com/portfolio/lake-champlain-closets)
- [Leland Company](https://eternitymarketing.com/portfolio/leland-company)
- [Leonardos Pizza](https://eternitymarketing.com/portfolio/leonardos-pizza)
- [Lets Grow Kids](https://eternitymarketing.com/portfolio/lets-grow-kids)
- [Lets Grow Kids Action Network](https://eternitymarketing.com/portfolio/lets-grow-kids-action-network)
- [Londonderry Building Company](https://eternitymarketing.com/portfolio/londonderry-building-company)
- [Lost Nation Theater](https://eternitymarketing.com/portfolio/lost-nation-theater)
- [Love Burlington](https://eternitymarketing.com/portfolio/love-burlington)
- [Marias Bagels](https://eternitymarketing.com/portfolio/marias-bagels)
- [Methodikal](https://eternitymarketing.com/portfolio/methodikal)
- [Montessori School Of Central Vermont](https://eternitymarketing.com/portfolio/montessori-school-of-central-vermont)
- [NAHAC](https://eternitymarketing.com/portfolio/nahac)
- [Nelson Ace Hardware](https://eternitymarketing.com/portfolio/nelson-ace-hardware)
- [New England Cooks](https://eternitymarketing.com/portfolio/new-england-cooks)
- [New England Slate](https://eternitymarketing.com/portfolio/new-england-slate)
- [Next Wave 360](https://eternitymarketing.com/portfolio/next-wave-360)
- [Northeast Forestry And Design](https://eternitymarketing.com/portfolio/northeast-forestry-and-design)
- [Northeast Kingdom Human Services](https://eternitymarketing.com/portfolio/northeast-kingdom-human-services)
- [Northeastern Reproductive Medicine](https://eternitymarketing.com/portfolio/northeastern-reproductive-medicine)
- [NSAA Ski Safety US](https://eternitymarketing.com/portfolio/nsaa-ski-safety-us)
- [Outright Vermont](https://eternitymarketing.com/portfolio/outright-vermont)
- [Pastime Pinball](https://eternitymarketing.com/portfolio/pastime-pinball)
- [Pt360 Physical Therapy](https://eternitymarketing.com/portfolio/pt360-physical-therapy)
- [Qi Veterinary Clinic](https://eternitymarketing.com/portfolio/qi-veterinary-clinic)
- [Quarry Kitchen](https://eternitymarketing.com/portfolio/quarry-kitchen)
- [Rais](https://eternitymarketing.com/portfolio/rais)
- [Rosary Center And Confraternity](https://eternitymarketing.com/portfolio/rosary-center-and-confraternity)
- [Rose Law](https://eternitymarketing.com/portfolio/rose-law)
- [Rural Edge](https://eternitymarketing.com/portfolio/rural-edge)
- [Sage Naturopathic Health](https://eternitymarketing.com/portfolio/sage-naturopathic-health)
- [Saranac Lake Winter Carnival](https://eternitymarketing.com/portfolio/saranac-lake-winter-carnival)
- [Scratch Builders](https://eternitymarketing.com/portfolio/scratch-builders)
- [SEVCA](https://eternitymarketing.com/portfolio/sevca)
- [Shrine Of St Jude](https://eternitymarketing.com/portfolio/shrine-of-st.-jude)
- [Sim Vivo](https://eternitymarketing.com/portfolio/sim-vivo)
- [Ski Vermont](https://eternitymarketing.com/portfolio/ski-vermont)
- [Snowed Inn](https://eternitymarketing.com/portfolio/snowed-inn)
- [Southwestern Vermont Council On Aging SVCOA](https://eternitymarketing.com/portfolio/southwestern-vermont-council-on-aging-svcoa)
- [Spirit Of Ethan Allen](https://eternitymarketing.com/portfolio/spirit-of-ethan-allen)
- [Stine Orchard](https://eternitymarketing.com/portfolio/stine-orchard)
- [Stone And Browning](https://eternitymarketing.com/portfolio/stone-and-browning)
- [Stowe Theatre](https://eternitymarketing.com/portfolio/stowe-theatre)
- [System Integrators](https://eternitymarketing.com/portfolio/system-integrators)
- [Tanager Lodge](https://eternitymarketing.com/portfolio/tanager-lodge)
- [The Advocacy Group TAG](https://eternitymarketing.com/portfolio/the-advocacy-group-tag)
- [The Linen Shop](https://eternitymarketing.com/portfolio/the-linen-shop)
- [The Madison Physicians](https://eternitymarketing.com/portfolio/the-madison-physicians)
- [The Reynolds House](https://eternitymarketing.com/portfolio/the-reynolds-house)
- [The Wilson House](https://eternitymarketing.com/portfolio/the-wilson-house)
- [Trow And Holden](https://eternitymarketing.com/portfolio/trow-and-holden)
- [Turgeons Hardwood Flooring](https://eternitymarketing.com/portfolio/turgeons-hardwood-flooring)
- [United Way Of Addison County](https://eternitymarketing.com/portfolio/united-way-of-addison-county)
- [Upstream Group](https://eternitymarketing.com/portfolio/upstream-group)
- [VBSR](https://eternitymarketing.com/portfolio/vbsr)
- [Vermont 211](https://eternitymarketing.com/portfolio/vermont-211)
- [Vermont Association Of Student Financial Aid Administrators](https://eternitymarketing.com/portfolio/vermont-association-of-student-financial-aid-administrators)
- [Vermont Association Of The Blind And Visually Impaired](https://eternitymarketing.com/portfolio/vermont-association-of-the-blind-and-visually-impaired)
- [Vermont Awards And Engraving](https://eternitymarketing.com/portfolio/vermont-awards-and-engraving)
- [Vermont Coalition Of Runaway And Homeless Youth Programs](https://eternitymarketing.com/portfolio/vermont-coalition-of-runaway-and-homeless-youth-programs)
- [Vermont Consortium For Adoption And Guardianship](https://eternitymarketing.com/portfolio/vermont-consortium-for-adoption-and-guardianship)
- [Vermont Electric Coop](https://eternitymarketing.com/portfolio/vermont-electric-coop)
- [Vermont Furniture Designs](https://eternitymarketing.com/portfolio/vermont-furniture-designs)
- [Vermont Historical Society](https://eternitymarketing.com/portfolio/vermont-historical-society)
- [Vermont Lazerwash](https://eternitymarketing.com/portfolio/vermont-lazerwash)
- [Vermont Maple Direct](https://eternitymarketing.com/portfolio/vermont-maple-direct)
- [Vermont Pub And Brewery](https://eternitymarketing.com/portfolio/vermont-pub-and-brewery)
- [Vermont Public Transportation Association VPTA](https://eternitymarketing.com/portfolio/vermont-public-transportation-association-vpta)
- [Vermont Specialty Food Association](https://eternitymarketing.com/portfolio/vermont-specialty-food-association)
- [Vermont Surrogacy](https://eternitymarketing.com/portfolio/vermont-surrogacy)
- [Vermont Wood Works Council](https://eternitymarketing.com/portfolio/vermont-wood-works-council)
- [Vnas Of Vermont](https://eternitymarketing.com/portfolio/vnas-of-vermont)
- [VT Compost Co](https://eternitymarketing.com/portfolio/vt-compost-co)
- [Windridge](https://eternitymarketing.com/portfolio/windridge)
- [Xavier Society For The Blind](https://eternitymarketing.com/portfolio/xavier-society-for-the-blind)


## Blog Posts


Full archive at [https://eternitymarketing.com/blog/](https://eternitymarketing.com/blog/) (300+ posts since 2013, covering web design, SEO, Google Ads, social media, branding, email marketing, and — since 2023 — AI). Individual posts:


- [10 Annoying Things That Drive People Away From Your Site](https://eternitymarketing.com/blog/10-annoying-things-that-drive-people-away-from-your-site)
- [10 Best Practices For Google Text Ads](https://eternitymarketing.com/blog/10-best-practices-for-google-text-ads)
- [10 Easy Ways To Reduce Bounce Rate In Google Analytics](https://eternitymarketing.com/blog/10-easy-ways-to-reduce-bounce-rate-in-google-analytics)
- [10 Ingredients For A Winning Website In 2019](https://eternitymarketing.com/blog/10-ingredients-for-a-winning-website-in-2019)
- [10 Podcasts That Every Digital Marketer Should Listen To](https://eternitymarketing.com/blog/10-podcasts-that-every-digital-marketer-should-listen-to)
- [10 Reasons Content Marketing Is Vital For Business Success](https://eternitymarketing.com/blog/10-reasons-content-marketing-is-vital-for-business-success)
- [10 Reasons Great Graphic Design Matters To Your Business](https://eternitymarketing.com/blog/10-reasons-great-graphic-design-matters-to-your-business)
- [10 Tips For A Productive And Balanced Day Working From Home](https://eternitymarketing.com/blog/10-tips-for-a-productive-and-balanced-day-working-from-home)
- [10 Ways To Improve The Health Of Your Website](https://eternitymarketing.com/blog/10-ways-to-improve-the-health-of-your-website)
- [10 Ways To Improve Your Website](https://eternitymarketing.com/blog/10-ways-to-improve-your-website)
- [10 Ways To Tell Your Website Needs An Upgrade](https://eternitymarketing.com/blog/10-ways-to-tell-your-website-needs-an-upgrade)
- [10 Website Design Trends We Will See In 2023](https://eternitymarketing.com/blog/10-website-design-trends-we-will-see-in-2023)
- [12 Ways To Improve Your Local SEO Right Now](https://eternitymarketing.com/blog/12-ways-to-improve-your-local-seo-right-now)
- [12 Ways To Make Your Website More Competitive](https://eternitymarketing.com/blog/12-ways-to-make-your-website-more-competitive)
- [15 Effective Tactics To Driving More Traffic To Your Website](https://eternitymarketing.com/blog/15-effective-tactics-to-driving-more-traffic-to-your-website)
- [15 Ways To Increase Traffic To Your Website](https://eternitymarketing.com/blog/15-ways-to-increase-traffic-to-your-website)
- [17 Reasons For Failed Conversions](https://eternitymarketing.com/blog/17-reasons-for-failed-conversions)
- [20 Essential Tips For SEO That Will Ignite Growth](https://eternitymarketing.com/blog/20-essential-tips-for-seo-that-will-ignite-growth)
- [20 Milestones In 20 Years How Eternity Grew Out Of A Dorm Room](https://eternitymarketing.com/blog/20-milestones-in-20-years-how-eternity-grew-out-of-a-dorm-room)
- [20 Things I Learned About SEO In 20 Years](https://eternitymarketing.com/blog/20-things-i-learned-about-seo-in-20-years)
- [20 Tips For Working Remotely On A Team](https://eternitymarketing.com/blog/20-tips-for-working-remotely-on-a-team)
- [2021 A Year In Review What The Eternity Crew Accomplished](https://eternitymarketing.com/blog/2021-a-year-in-review-what-the-eternity-crew-accomplished)
- [2022 A Year In Review What The Eternity Crew Accomplished](https://eternitymarketing.com/blog/2022-a-year-in-review-what-the-eternity-crew-accomplished)
- [2023 A Year In Review What The Eternity Crew Accomplished](https://eternitymarketing.com/blog/2023-a-year-in-review-what-the-eternity-crew-accomplished)
- [2024 A Year In Review](https://eternitymarketing.com/blog/2024-a-year-in-review)
- [2025 A Year In Review](https://eternitymarketing.com/blog/2025-a-year-in-review)
- [3 Quick Wins To Rank In Google](https://eternitymarketing.com/blog/3-quick-wins-to-rank-in-google)
- [3 Social Media Accounts We Admire And Why You Should Too](https://eternitymarketing.com/blog/3-social-media-accounts-we-admire-and-why-you-should-too)
- [3 Ways To Use Video For Marketing](https://eternitymarketing.com/blog/3-ways-to-use-video-for-marketing)
- [4 Reasons To Hire A Professional Photographer For Your Website](https://eternitymarketing.com/blog/4-reasons-to-hire-a-professional-photographer-for-your-website)
- [4 SEO Mistakes That Small Businesses Make And How To Fix Them](https://eternitymarketing.com/blog/4-seo-mistakes-that-small-businesses-make-and-how-to-fix-them)
- [4 Steps To Make Your PPC Ads More Memorable](https://eternitymarketing.com/blog/4-steps-to-make-your-ppc-ads-more-memorable)
- [4 Things To Do If Your Google Rankings Drop](https://eternitymarketing.com/blog/4-things-to-do-if-your-google-rankings-drop)
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- [How Website Security Builds User Trust And Boosts SEO](https://eternitymarketing.com/blog/how-website-security-builds-user-trust-and-boosts-seo)
- [Increase Website Conversions By Talking To Existing Customers](https://eternitymarketing.com/blog/increase-website-conversions-by-talking-to-existing-customers)
- [Increase Your Website ROI With Color Psychology](https://eternitymarketing.com/blog/increase-your-website-roi-with-color-psychology)
- [Inside Eternity Mike Lannen Leading With Heart Vision And A Dash Of Lego](https://eternitymarketing.com/blog/inside-eternity-mike-lannen-leading-with-heart-vision-and-a-dash-of-lego)
- [Inside Eternity Rob Liberty Fast Functional And A Bit Of A Ninja Turtle](https://eternitymarketing.com/blog/inside-eternity-rob-liberty-fast-functional-and-a-bit-of-a-ninja-turtle)
- [Inside Eternity Sophie Bodnar Guiding Conversations With Care And Insight](https://eternitymarketing.com/blog/inside-eternity-sophie-bodnar-guiding-conversations-with-care-and-insight)
- [Is A DIY Website Right For You](https://eternitymarketing.com/blog/is-a-diy-website-right-for-you)
- [Is A Professional Website Really Worth It](https://eternitymarketing.com/blog/is-a-professional-website-really-worth-it)
- [Is Your About US Page Ruining Your Website](https://eternitymarketing.com/blog/is-your-about-us-page-ruining-your-website)
- [Is Your Business Digital First For 2021](https://eternitymarketing.com/blog/is-your-business-digital-first-for-2021)
- [Landing Pages What Are They And Why Are They Important](https://eternitymarketing.com/blog/landing-pages-what-are-they-and-why-are-they-important)
- [Leveling Up Your Instagram Bio Tips And Tricks For Making The Most Of Your Profile](https://eternitymarketing.com/blog/leveling-up-your-instagram-bio-tips-and-tricks-for-making-the-most-of-your-profile)
- [Looking To Improve Your Google Rankings In 2019](https://eternitymarketing.com/blog/looking-to-improve-your-google-rankings-in-2019)
- [Marketing Automation Is Like A Second Brain](https://eternitymarketing.com/blog/marketing-automation-is-like-a-second-brain)
- [Maximizing Productivity Time Blocking Strategies For Digital Marketers](https://eternitymarketing.com/blog/maximizing-productivity-time-blocking-strategies-for-digital-marketers)
- [Meet The Team Get To Know The Driven Passionate People Behind Eternity](https://eternitymarketing.com/blog/meet-the-team-get-to-know-the-driven-passionate-people-behind-eternity)
- [MODX Might Be The Best CMS Youve Never Used](https://eternitymarketing.com/blog/modx-might-be-the-best-cms-youve-never-used)
- [MODX Vs Wordpress Which CMS Is Right For Your Website](https://eternitymarketing.com/blog/modx-vs.-wordpress-which-cms-is-right-for-your-website)
- [Must Have Social Media Management Tools For Businesses](https://eternitymarketing.com/blog/must-have-social-media-management-tools-for-businesses)
- [Need A Better Event Calendar See How 3 Vermont Organizations Solved It](https://eternitymarketing.com/blog/need-a-better-event-calendar-see-how-3-vermont-organizations-solved-it)
- [New Findings Show Google Organic Clicks Shifting To Paid](https://eternitymarketing.com/blog/new-findings-show-google-organic-clicks-shifting-to-paid)
- [Now You Can Google In Real Life](https://eternitymarketing.com/blog/now-you-can-google-in-real-life)
- [On Page SEO In 2016 The 8 Principles For Success](https://eternitymarketing.com/blog/on-page-seo-in-2016-the-8-principles-for-success)
- [On Page SEO In 2020 And Beyond The 4 Principles For Success](https://eternitymarketing.com/blog/on-page-seo-in-2020-and-beyond-the-4-principles-for-success)
- [Open Source Vs Proprietary CMS Owning Your Website](https://eternitymarketing.com/blog/open-source-vs.-proprietary-cms-owning-your-website)
- [Organic Vs Paid Social Media Whats The Difference](https://eternitymarketing.com/blog/organic-vs.-paid-social-media-whats-the-difference)
- [Our Logo May Be Red But We Bleed Green](https://eternitymarketing.com/blog/our-logo-may-be-red-but-we-bleed-green)
- [Our Newest Crew Member Jena Durell](https://eternitymarketing.com/blog/our-newest-crew-member-jena-durell)
- [Our Newest Crew Member Shawna Shortsleeve](https://eternitymarketing.com/blog/our-newest-crew-member-shawna-shortsleeve)
- [Paid Vs Organic Search](https://eternitymarketing.com/blog/paid-vs.-organic-search)
- [PPC And SEO Two Peas In A Pod](https://eternitymarketing.com/blog/ppc-and-seo-two-peas-in-a-pod)
- [Ready To Craft A Top Notch Email Newsletter Start Here](https://eternitymarketing.com/blog/ready-to-craft-a-top-notch-email-newsletter-start-here)
- [Remarketing Why You Cant Survive Without It](https://eternitymarketing.com/blog/remarketing-why-you-cant-survive-without-it)
- [Research Shows Your Bad Website Is Hurting Your Business](https://eternitymarketing.com/blog/research-shows-your-bad-website-is-hurting-your-business)
- [Resources For Your Business During Uncertainty](https://eternitymarketing.com/blog/resources-for-your-business-during-uncertainty)
- [Responsive Search Ads Everything You Need To Know](https://eternitymarketing.com/blog/responsive-search-ads-everything-you-need-to-know)
- [Rethinking Your Marketing Strategy](https://eternitymarketing.com/blog/rethinking-your-marketing-strategy)
- [Secrets To A Successful Website Kickoff Meeting](https://eternitymarketing.com/blog/secrets-to-a-successful-website-kickoff-meeting)
- [SEO Is Dead Long Live SEO The Evolution Of SEO In The Age Of AI](https://eternitymarketing.com/blog/seo-is-dead...long-live-seo-the-evolution-of-seo-in-the-age-of-ai)
- [SEO Results Dont Happen Overnight](https://eternitymarketing.com/blog/seo-results-dont-happen-overnight)
- [SEO Secrets Revealed Optimize Your Content And Outrank Your Competitors](https://eternitymarketing.com/blog/seo-secrets-revealed-optimize-your-content-and-outrank-your-competitors)
- [SEO Strategy Tips For AI Search](https://eternitymarketing.com/blog/seo-strategy-tips-for-ai-search)
- [SEO Success Beyond A Website Launch](https://eternitymarketing.com/blog/seo-success-beyond-a-website-launch)
- [SEO Vs Ppcwhich Will Give You More ROI](https://eternitymarketing.com/blog/seo-vs.-ppcwhich-will-give-you-more-roi)
- [SEO Vs Social Media Which Drives More Leads](https://eternitymarketing.com/blog/seo-vs.-social-media-which-drives-more-leads)
- [Should You Be Doing Print Advertising Shoutout To CW Print And Design](https://eternitymarketing.com/blog/should-you-be-doing-print-advertising-shoutout-to-cw-print-and-design)
- [Small Text Changes Can Make A Big Difference On Your Website](https://eternitymarketing.com/blog/small-text-changes-can-make-a-big-difference-on-your-website)
- [Social Media How To Grow Your Small Business Following](https://eternitymarketing.com/blog/social-media-how-to-grow-your-small-business-following)
- [Storytelling Through Brand Design](https://eternitymarketing.com/blog/storytelling-through-brand-design)
- [Strategizing Social Media Success Harnessing The Power Of Content Pillars](https://eternitymarketing.com/blog/strategizing-social-media-success-harnessing-the-power-of-content-pillars)
- [Subject Matters How To Craft A Winning Email Subject Line](https://eternitymarketing.com/blog/subject-matters-how-to-craft-a-winning-email-subject-line)
- [Super Charge Your Marketing And Pr With Social Good](https://eternitymarketing.com/blog/super-charge-your-marketing-and-pr-with-social-good)
- [Take A Stroll Through Internet Design History](https://eternitymarketing.com/blog/take-a-stroll-through-internet-design-history)
- [Testing Testing Experimenting With Google Ads](https://eternitymarketing.com/blog/testing-testing-experimenting-with-google-ads)
- [The 10 Best Online Courses On Digital Marketing Free And Paid](https://eternitymarketing.com/blog/the-10-best-online-courses-on-digital-marketing-free-and-paid)
- [The 5 Step Social Media Strategy That Will Take Your Small Business To The Next Level](https://eternitymarketing.com/blog/the-5-step-social-media-strategy-that-will-take-your-small-business-to-the-next-level)
- [The Abcs Of SEO](https://eternitymarketing.com/blog/the-abcs-of-seo)
- [The Anatomy Of A Google Search Ad](https://eternitymarketing.com/blog/the-anatomy-of-a-google-search-ad)
- [The Best Resources For Conducting Social Media Research](https://eternitymarketing.com/blog/the-best-resources-for-conducting-social-media-research)
- [The Best SEO Tools For On Page SEO 2022 A Comprehensive Guide](https://eternitymarketing.com/blog/the-best-seo-tools-for-on-page-seo-2022-a-comprehensive-guide)
- [The Best Words To Use In Your Social Captions](https://eternitymarketing.com/blog/the-best-words-to-use-in-your-social-captions)
- [The Dawn Of Human To Human H2H Marketing](https://eternitymarketing.com/blog/the-dawn-of-human-to-human-h2h-marketing)
- [The Dos And Donts Of Dealing With Negative Online Reviews](https://eternitymarketing.com/blog/the-dos-and-donts-of-dealing-with-negative-online-reviews)
- [The History Of The Hamburger Icon](https://eternitymarketing.com/blog/the-history-of-the-hamburger-icon)
- [The Importance Of Neurodiversity In The Workplace](https://eternitymarketing.com/blog/the-importance-of-neurodiversity-in-the-workplace)
- [The Importance Of Printed Marketing Materials](https://eternitymarketing.com/blog/the-importance-of-printed-marketing-materials)
- [The Importance Of Team Events In A Work From Home Workplace How To Encourage Team Bonding In A Remote Company](https://eternitymarketing.com/blog/the-importance-of-team-events-in-a-work-from-home-workplace-how-to-encourage-team-bonding-in-a-remote-company)
- [The Importance Of Your Landing Page Why It Matters And Best Practices](https://eternitymarketing.com/blog/the-importance-of-your-landing-page-why-it-matters-and-best-practices)
- [The Penalty For Popups](https://eternitymarketing.com/blog/the-penalty-for-popups)
- [The Potential Of Video Content In Digital Marketing Campaigns](https://eternitymarketing.com/blog/the-potential-of-video-content-in-digital-marketing-campaigns)
- [The Power Of A Well Crafted Sitemap Why Your Website Needs One](https://eternitymarketing.com/blog/the-power-of-a-well-crafted-sitemap-why-your-website-needs-one)
- [The Power Of Social Listening How Paying Attention On Social Media Can Boost Your Growth](https://eternitymarketing.com/blog/the-power-of-social-listening-how-paying-attention-on-social-media-can-boost-your-growth)
- [The Single Most Important Rule In Copywriting](https://eternitymarketing.com/blog/the-single-most-important-rule-in-copywriting)
- [The Story Behind Comic Sans](https://eternitymarketing.com/blog/the-story-behind-comic-sans)
- [The Top 10 SEO Mistakes In 2025 And How To Fix Them](https://eternitymarketing.com/blog/the-top-10-seo-mistakes-in-2025-and-how-to-fix-them)
- [The Top 8 Benefits Of Email Marketing For Small Businesses](https://eternitymarketing.com/blog/the-top-8-benefits-of-email-marketing-for-small-businesses)
- [The Ultimate Digital Marketing Glossary Terms To Know](https://eternitymarketing.com/blog/the-ultimate-digital-marketing-glossary-terms-to-know)
- [Tips For Designing A Better Homepage](https://eternitymarketing.com/blog/tips-for-designing-a-better-homepage)
- [To Engage Users Stop Writing In First Person](https://eternitymarketing.com/blog/to-engage-users-stop-writing-in-first-person)
- [Top 5 Ways To Get A Return On Your Website](https://eternitymarketing.com/blog/top-5-ways-to-get-a-return-on-your-website)
- [Tourism Website Trends For 2020](https://eternitymarketing.com/blog/tourism-website-trends-for-2020)
- [Tutorial How To Make An Instagram Reel](https://eternitymarketing.com/blog/tutorial-how-to-make-an-instagram-reel)
- [Two Spaces After A Periodnever](https://eternitymarketing.com/blog/two-spaces-after-a-periodnever)
- [Understanding Your Google Ads Account Structure](https://eternitymarketing.com/blog/understanding-your-google-ads-account-structure)
- [Unleash The Power Of AI How To Supercharge Your Blog Content Writing](https://eternitymarketing.com/blog/unleash-the-power-of-ai-how-to-supercharge-your-blog-content-writing)
- [Unlock The Power Of Google Ads Copy 4 Proven Tips For Optimal Results](https://eternitymarketing.com/blog/unlock-the-power-of-google-ads-copy-4-proven-tips-for-optimal-results)
- [Unlocking Free Advertising A Guide To Google Ad Grants For Nonprofits](https://eternitymarketing.com/blog/unlocking-free-advertising-a-guide-to-google-ad-grants-for-nonprofits)
- [Unveiling A New Website Heres Your Google Ads Alignment Blueprint](https://eternitymarketing.com/blog/unveiling-a-new-website-heres-your-google-ads-alignment-blueprint)
- [User Experience Will Affect Your Google Rankings Starting In 2021](https://eternitymarketing.com/blog/user-experience-will-affect-your-google-rankings-starting-in-2021)
- [Using Reddit For Digital Marketing](https://eternitymarketing.com/blog/using-reddit-for-digital-marketing)
- [Using The Power Of Visual Storytelling In Marketing A Comprehensive Guide](https://eternitymarketing.com/blog/using-the-power-of-visual-storytelling-in-marketing-a-comprehensive-guide)
- [Vivid Imagery Is The Key To A Great Website](https://eternitymarketing.com/blog/vivid-imagery-is-the-key-to-a-great-website)
- [Website Design Tips For Small Businesses](https://eternitymarketing.com/blog/website-design-tips-for-small-businesses)
- [Welcoming Holly Buttura To Eternity](https://eternitymarketing.com/blog/welcoming-holly-buttura-to-eternity)
- [Welcoming Kalei Winfield To Eternity](https://eternitymarketing.com/blog/welcoming-kalei-winfield-to-eternity)
- [Welcoming Sophie Bodnar To Eternity](https://eternitymarketing.com/blog/welcoming-sophie-bodnar-to-eternity)
- [What Are Google Ads Keyword Match Types And How Should You Use Them](https://eternitymarketing.com/blog/what-are-google-ads-keyword-match-types-and-how-should-you-use-them)
- [What Are Some Tips To Convert Abandoned Shopping Carts](https://eternitymarketing.com/blog/what-are-some-tips-to-convert-abandoned-shopping-carts)
- [What Google Is Looking For In Your Website](https://eternitymarketing.com/blog/what-google-is-looking-for-in-your-website)
- [What Is A Buyer Persona And How To Determine Who Your Buyer Persona Is](https://eternitymarketing.com/blog/what-is-a-buyer-persona-and-how-to-determine-who-your-buyer-persona-is)
- [What Is Artificial Intelligence A Simple Guide For Businesses](https://eternitymarketing.com/blog/what-is-artificial-intelligence-a-simple-guide-for-businesses)
- [What Is ROI For A Website](https://eternitymarketing.com/blog/what-is-roi-for-a-website)
- [What Is SEO Taking The Mystery Out Of SEO](https://eternitymarketing.com/blog/what-is-seo-taking-the-mystery-out-of-seo)
- [What Is The Perfect Digital Ad Frequency](https://eternitymarketing.com/blog/what-is-the-perfect-digital-ad-frequency)
- [What Kind Of Google Ads Campaign Is Best For You](https://eternitymarketing.com/blog/what-kind-of-google-ads-campaign-is-best-for-you)
- [What Makes A Great Logo](https://eternitymarketing.com/blog/what-makes-a-great-logo)
- [What Your Website Copy Is Saying Without You Realizing It](https://eternitymarketing.com/blog/what-your-website-copy-is-saying-without-you-realizing-it)
- [Whats Color Theory And How Can It Help Your Business](https://eternitymarketing.com/blog/whats-color-theory-and-how-can-it-help-your-business)
- [Whats Missing From Your Digital Marketing Strategy](https://eternitymarketing.com/blog/whats-missing-from-your-digital-marketing-strategy)
- [Where Does SEO Data Come From Anyway](https://eternitymarketing.com/blog/where-does-seo-data-come-from-anyway)
- [Why AI Cant Understand Your Website Buttons And What To Do About It](https://eternitymarketing.com/blog/why-ai-cant-understand-your-website-buttons-and-what-to-do-about-it)
- [Why Buyer Personas Are Key To Effective Content Creation](https://eternitymarketing.com/blog/why-buyer-personas-are-key-to-effective-content-creation)
- [Why Is It Important For Dentists To Invest In SEO](https://eternitymarketing.com/blog/why-is-it-important-for-dentists-to-invest-in-seo)
- [Why Is The Mouse Cursor Slanted](https://eternitymarketing.com/blog/why-is-the-mouse-cursor-slanted)
- [Why It Is Important To Show Employee Appreciation And 10 Ways How](https://eternitymarketing.com/blog/why-it-is-important-to-show-employee-appreciation-and-10-ways-how)
- [Why Right Now Is The Best Time To Invest In Employee Appreciation 10 Ideas](https://eternitymarketing.com/blog/why-right-now-is-the-best-time-to-invest-in-employee-appreciation-10-ideas)
- [Why The Mobile Experience Matters For Local Search](https://eternitymarketing.com/blog/why-the-mobile-experience-matters-for-local-search)
- [Why You Should Add Video To Your Website Its Great For SEO](https://eternitymarketing.com/blog/why-you-should-add-video-to-your-website-its-great-for-seo)
- [Why You Should Be Sending An Email Newsletter](https://eternitymarketing.com/blog/why-you-should-be-sending-an-email-newsletter)
- [Why You Should Be Using PPC Now](https://eternitymarketing.com/blog/why-you-should-be-using-ppc-now)
- [Why You Should Repurpose Your Content](https://eternitymarketing.com/blog/why-you-should-repurpose-your-content)
- [Why You Shouldnt Create A DIY Logo For Your Business](https://eternitymarketing.com/blog/why-you-shouldnt-create-a-diy-logo-for-your-business)
- [Why You Shouldnt Search For Your Own Google Ads](https://eternitymarketing.com/blog/why-you-shouldnt-search-for-your-own-google-ads)
- [Why Your Friendnephewdaughter Shouldnt Make Your Website](https://eternitymarketing.com/blog/why-your-friendnephewdaughter-shouldnt-make-your-website)
- [Why Your Website Is Ready For An Upgrade To The MODX CMS](https://eternitymarketing.com/blog/why-your-website-is-ready-for-an-upgrade-to-the-modx-cms)
- [Why Your Website Needs To Be HTTPS Secure](https://eternitymarketing.com/blog/why-your-website-needs-to-be-https-secure)
- [Why Your Website Should Have A Blog](https://eternitymarketing.com/blog/why-your-website-should-have-a-blog)
- [With Everyone Using AI How To Make Your Business Stand Out](https://eternitymarketing.com/blog/with-everyone-using-ai-how-to-make-your-business-stand-out)
- [Women Owned Web Design Firm Vermont](https://eternitymarketing.com/blog/women-owned-web-design-firm-vermont)
- [Writing A Compelling Call To Action For Your Website](https://eternitymarketing.com/blog/writing-a-compelling-call-to-action-for-your-website)
- [You Should Know Your Competitors Brand As Well As Your Own](https://eternitymarketing.com/blog/you-should-know-your-competitors-brand-as-well-as-your-own)
- [Your Web Designer Should Direct Your Marketing Strategy](https://eternitymarketing.com/blog/your-web-designer-should-direct-your-marketing-strategy)


## Surveys, Forms & Misc


- [AI for Nonprofits Interest Survey](https://eternitymarketing.com/ai-for-nonprofits-interest-survey)
- [AI for Nonprofits Survey Thank You](https://eternitymarketing.com/ai-for-nonprofits-survey-thank-you)
- [AI for Women Survey](https://eternitymarketing.com/ai-for-women-survey)
- [AI for Women Survey Thank You](https://eternitymarketing.com/ai-for-women-survey-thank-you)
- [AI Presentation Feedback Form](https://eternitymarketing.com/ai-presentation-feedback-form)
- [AI Presentation Feedback Form Thank You](https://eternitymarketing.com/ai-presentation-feedback-form-thank-you)
- [Google Ads Client Satisfaction Survey](https://eternitymarketing.com/google-ads-client-satisfaction-survey)
- [Project Feedback Survey](https://eternitymarketing.com/project-feedback-survey)
- [Archetype Quiz](https://eternitymarketing.com/archetype-quiz): Brand archetype quiz tool.
- [E-Books](https://eternitymarketing.com/e-books): Downloadable e-book resources.
- [The Secret](https://eternitymarketing.com/the-secret): Miscellaneous/easter-egg page.
- [April Ban](https://eternitymarketing.com/april-ban): Miscellaneous campaign/landing page.
- [Dos and Don'ts](https://eternitymarketing.com/dos-and-donts): Guide-style landing page.
- [Cache](https://eternitymarketing.com/cache): Miscellaneous/utility page (related to Janet Cache, the AI bot).
- [About](https://eternitymarketing.com/about/): Placeholder About page (not yet built out).


## Optional


Older, narrower, or purely transactional pages (individual survey thank-you pages, one-off campaign landing pages) are omitted above for brevity but are included in the sitemap: [https://eternitymarketing.com/sitemap.xml](https://eternitymarketing.com/sitemap.xml)