Eastwind Diamond Abrasives
Eastwind Diamond Abrasives has been in business since 1980, when owner and founder Doug Klein was a gem cutter. Doug knew he could make a better abrasive product than the few available at the time. Since then, Doug has grown Eastwind from a small gem cutting studio to an award-winning, international diamond abrasives business.
Our role
Eastwind Diamond Abrasives came to us with a problem, their old website was too expensive to update. With that in mind, we re-branded their business, organized their products, and built a website on top of the MODX CMS that allows them to update anything at any time!
Branding
The Eastwind Diamond Abrasives logo was created to reflect precision, strength, and a modern industrial identity. The geometric diamond icon not only represents the company’s core product but also conveys sharpness and durability—key qualities of diamond abrasives. The layered facets suggest depth and expertise, while the bold, angular typography reinforces a sense of cutting-edge performance. The bright blue color palette conveys trust, reliability, and technological innovation, making it ideal for both manufacturing and professional markets. The design’s versatility allows it to work seamlessly in full color or reversed white on blue, ensuring clarity and brand consistency across packaging, signage, and digital applications.
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- #028fda
- #0277b6
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