The International Maple Syrup Institute (IMSI) is an industry-wide, member-based, non-profit organization that fosters collaboration and acts on issues affecting the maple industry’s interests.
International Maple Syrup Institute
Our role
The International Maple Syrup Institute turned a new leaf with flushed-out branding, a reorganized informational structure and navigation, integrated Google Translate and private membership login. Our team also assisted in writing, organizing and cultivating content, embeded pdfs, and created custom diagrams and badge illustrations.
Highlights
01
Custom Badge Illustration
Inspired by the many 100% pure maple syrup badges across the maple industry, IMSI wanted their own badge to represent the hard work put into their members' products.
02
Diagrams
Taking care of the maple industry doesn't just mean caring for tradition but also the natural environment. IMSI's website features diagrams sprinkled throughout to visually represent the science behind the maple industry.
