Saranac Lake Winter Carnival

The Saranac Lake Winter Carnival has been a tradition since 1897, and is one of the oldest winter carnivals in the United States. Centered around their hand built ice palace, this two week winter event showcases the best of the Saranac Lake community. 

Saranac Lake Winter Carnival Home Page

To elevate the Saranac Lake Winter Carnival website, we started by infusing vibrant colors, engaging icons and eye-catching patterns throughout the pages, enhancing their overall brand appeal. Then we took user experience to the next level by restructuring the navigation, implementing a left-hand navigation system and reorganizing content for seamless accessibility. 

Adding a touch of creativity, we introduced an interactive map — a hand-drawn illustration of the Saranac Lake area featuring local venues. Hovering over each point reveals a pop-up box with the venue's name, social media links, contact information and Google Maps location, providing users with an immersive experience. 

In optimizing event management, we extracted events from their previous general calendar, created a user-friendly spreadsheet for the client to use going forward, and populated events onto categorized pages. Check out our curated Sports and Winter Carnival Committee pages for a comprehensive view of the exciting festivities.


Performing an ADA audit takes time, but allows us to identify problematic parts of the website. We apply solutions to these identified areas throughout the website while referencing the WCAG guidelines and account for Level AA compliance standards.

We're proud to say that Saranac Lake Winter Carnival now has a Level AA compliance rated website! To learn more about ADA, please visit our accessibility page.



Interactive Map

Our web design illustrated a hand-drawn map of the Saranac Lake area using screenshots from Google Maps. Each pinpoint represents a local venue around the area. A user can hover over a red circle and see a venue's name, contact information, socials and access direction to the location from Google Maps. 

Saranac Lake Winter Carnival Interactive Map