Scratch Builders
Located in Williston, Vermont, Scratch Builders is the only company in Vermont that specializes in all phases of heavy timber construction: preservation, new timber framing and mass timber. They are committed to providing quality craftsmanship and the highest standards in the building industry.
Our role
With a custom logo and brand guide, our team helped Scratch Builders build their brand. On their new site, we embedded 3D CAD Models, carefully curated photos for their portfolio, revised and collaborated on content creation, and added the features of a careers page and timeline on their about page.
Branding
Eternity refreshed Scratch Builder's brand by creating a new logo and comprehensive brand guide. This logo was heavily inspired by the everyday working man. The primary navy represents reliability and trust while the font showcases strength. The icon of the logo is a nod to the 90 degree angle seen throughout timber frame builds. The brand guide encompasses logo lockup, color palette, typography, photo usage and brand application.
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Highlights
3D CAD Models
We embedded 3D CAD models so folks can interact with the design project Scratch Builders use everyday to design projects.
