When the Spirit of Ethan Allen came to us, their goal was clear: create a website that radiates fun, reflects their vibrant cruise experiences, and guides users effortlessly toward taking action—whether booking a cruise or reaching out for more information. They wanted a site that made people smile and instantly understand: this is where the fun happens on Lake Champlain.

To bring this vision to life, our team delivered a bold redesign centered on user experience, accessibility, and visual delight. We crafted a custom website that marries dynamic visuals—including video—with seamless functionality across all devices. Optimizing for fast load times, even with media-heavy content, was key to maintaining a smooth, immersive experience.

Eternity also provided content creation, infusing the site with high-value keywords and strategic content to boost discoverability. Clear, compelling calls-to-action were strategically placed to increase engagement and drive conversions, while ADA compliance ensured inclusivity for all visitors.

This new digital experience not only modernizes the brand but also makes it easier than ever for customers to explore offerings, plan adventures, and get excited about setting sail.