Vermont Businesses for Social Responsibility (VBSR) is a statewide, nonprofit business association with a mission to leverage the power of business for positive social and environmental impact.
VBSR
Our role
Eternity partnered with Vermont Businesses for Social Responsibility (VBSR) to create a modern digital platform to enhance user experience and drive member engagement. Our team crafted a fresh, modern aesthetic that was applied consistently across both the website and VBSR's print materials.
To improve usability, we developed a multi-tiered navigation system with embedded calls-to-action, making it easier for users to find information and engage with VBSR’s offerings. We also produced engaging videos to enrich the site, helping to inspire visitors and foster a deeper connection with the brand.
Additionally, we utilized the Wild Apricot API to seamlessly integrate an up-to-date membership directory, allowing visitors to easily access information about VBSR’s extensive network of members.
Highlights
01
Comprehensive Rebrand
We developed a fresh, modern look and feel for VBSR that extended across their website and print materials.
02
Member Directory Integration
Utilizing the Wild Apricot API, we integrated an up-to-date membership directory into the website, allowing visitors to easily access information about VBSR’s hundreds of members.
03
Enhanced Navigation
Our team improved the site’s usability by implementing a multi-tiered navigation system with embedded calls-to-action. This made it easier for users to find relevant information and engage with VBSR’s offerings.
