VBSR
Vermont Businesses for Social Responsibility (VBSR) is a statewide, nonprofit business association with a mission to leverage the power of business for positive social and environmental impact.
Our role
Eternity partnered with Vermont Businesses for Social Responsibility (VBSR) to create a modern digital platform to enhance user experience and drive member engagement. Our team crafted a fresh, modern aesthetic that was applied consistently across both the website and VBSR's print materials.
To improve usability, we developed a multi-tiered navigation system with embedded calls-to-action, making it easier for users to find information and engage with VBSR’s offerings. We also produced engaging videos to enrich the site, helping to inspire visitors and foster a deeper connection with the brand.
Additionally, we utilized the Wild Apricot API to seamlessly integrate an up-to-date membership directory, allowing visitors to easily access information about VBSR’s extensive network of members.
Highlights
Comprehensive Rebrand
We developed a fresh, modern look and feel for VBSR that extended across their website and print materials.
Member Directory Integration
Utilizing the Wild Apricot API, we integrated an up-to-date membership directory into the website, allowing visitors to easily access information about VBSR’s hundreds of members.
Enhanced Navigation
Our team improved the site’s usability by implementing a multi-tiered navigation system with embedded calls-to-action. This made it easier for users to find relevant information and engage with VBSR’s offerings.
Accessibility
Performing an ADA audit takes time, but allows us to identify problematic parts of the website. We apply solutions to these identified areas throughout the website while referencing the WCAG guidelines and account for Level AA compliance standards.
We're proud to say that VBSR now has a Level AA compliance rated website! To learn more about ADA, please visit our accessibility page.
