Vermont Surrogacy
Vermont Surrogacy Network provides families throughout Vermont, New England, and the world with an ethical, affordable, and supportive environment in which intended parents and gestational carriers are matched and guided through the process of surrogacy.
Our role
We simplified and developed a new, mobile-responsive, website to help focus Vermont Surrogacy's audience into the areas they're looking for quicker. We also developed the new Tree logo to support their message of strength, support, and growth.
In 2021, we started managing VT Surrogacy’s full social media portfolio, including their Instagram, Facebook, and boosted Facebook content. Eternity’s social media management includes strategy development, calendar management, and the creation of original social content.
Branding
The Vermont Surrogacy Network logo was designed to be warm, welcoming, and symbolic of growth and connection. The stylized tree, with its branching lines and varying circle sizes, represents the nurturing relationships and diverse journeys within the surrogacy community. The use of two harmonious greens conveys vitality, renewal, and a sense of natural care. The elegant serif typeface paired with the centered “NETWORK” in uppercase adds credibility and professionalism, while the organic iconography keeps the tone compassionate and approachable. The design works equally well on light or solid green backgrounds, ensuring versatility across print, digital, and promotional materials.
- #1B6330
- #72AA42
- #f5f3f1
Accessibility
Performing an ADA audit takes time, but allows us to identify problematic parts of the website. We apply solutions to these identified areas throughout the website while referencing the WCAG guidelines and account for Level AA compliance standards.
We're proud to say that Vermont Surrogacy now has a Level AA compliance rated website! To learn more about ADA, please visit our accessibility page.
