5 Reasons Why You Should Be Creating Video Content on Social Media: Tips and Tools

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Video content is one of the most popular social media trends at the moment, and it's not hard to see why. It's an incredibly powerful medium, capable of conveying a lot of information in a short space of time. It's also highly engaging and can be very entertaining. As a result, more and more businesses are turning to video content to promote their products and services.

Here's why:

  1. People are more likely to watch a video than read a text post
  2. Videos are more engaging and can capture attention for longer periods of time
  3. You can show off your brand personality in videos, which helps people connect with you or your brand
  4. It's easy and affordable
  5. Videos can be repurposed and used in multiple ways

People are more likely to watch a video than read a text post

In recent years, social media channels have seen a dramatic shift in the types of content that users engage with the most. Whereas text and still images were once the primary means of communication, video has now taken center stage. This shift is largely due to the fact that video is more engaging than other forms of content. It's more immersive and can convey a message more effectively than text or images alone. As a result, all major social media platforms have taken steps to prioritize video content in their algorithms.

You may regularly see this through dedicated features like Instagram's "Explore Page" and "Reels" or Facebook's "Watch" page, and TikTok's "For You" page. Because video content is highly shareable, we've all seen an increase or boost of engaging video content on our feeds. This has had a profound impact on the way that businesses and individuals use social media, and it is likely to shape the future of social media for years to come.

Videos are more engaging and can capture attention for longer periods of time

Here at Eternity, we've seen firsthand the power of a video content strategy to engage and convert viewers. That's why we're such big advocates of incorporating video into your marketing strategy. It allows you to tell a story in a way that's both visually engaging and highly shareable. With the power of short-form video content, we've increased our client Brave Coffee & Tea Company reach and engagement rates by about 25 percent on Instagram.

Brave Coffee Instagram Feed


We've been able to achieve such great results through a strong video marketing strategy by creating engaging videos that gain viewers' attention. We make sure to keep the videos under one minute, use relevant hashtags to expand our reach, and post at times we know our target audience is most active.

You can show off your brand personality in videos, which helps people connect with you or your brand

A well-crafted video can help you introduce yourself or your brand to the world in a way that is both engaging and memorable. Through video, you can control the narrative and show off your brand's personality. Are you fun and quirky? Or serious and straightforward? By producing videos that reflect your brand's values, you can help potential customers connect with you on a personal level. 

Here at Eternity, we create a mix of video content for our social media channels. On Instagram and TikTok, we create and share short-form content that is educational, entertaining, and informative. The majority of our videos on these platforms are between 15-30 seconds long. Our YouTube includes a mix of short-form and long-form video content that provides a detailed exploration of different subject matters.

Eternity Video Content

Whether it's a fun and energetic video for Instagram or a more serious and informative video for Youtube, ensure that your brand personality shines through. This will help people feel more connected to you or your brand, and it will make them more likely to engage with your content.

It's easy and affordable!

In the past, creating video content was a time-consuming and expensive undertaking that required specialized equipment and editing software. However, advances in technology have made it easier and more affordable than ever to create good video content. Today, there are several free and easy-to-use video creation tools that anyone can use to make professional-looking videos.

  • CapCut is a free video-editing tool that is available for both iOS and Android devices. The application offers a variety of features: the ability to trim and merge video clips, add text and filters, and adjust the speed of your video.

  • InShot is a free downloadable app that allows you to trim and merge video clips. By using InShot you can add filters, effects, animated stickers, text, and audio such as voiceovers and sound effects.

  • iMovie is a free video-editing tool that is available for iOS devices. It has a very user-friendly interface that allows you to trim and split clips, add titles and transitions, and even create picture-in-picture or side-by-side compositions.

  • Canva is a free online design platform that allows users to create professional-looking designs for a variety of purposes. The platform offers a wide range of video templates and editing features, such as the ability to add text, images, and music to your videos.

Editing tools in social media applications

Most platforms provide built-in tools that make it easy to produce high-quality content. For example, TikTok, Instagram, and Facebook offer built-in video editing tools that allow users to create compelling videos without any prior experience. Each offers templates that include transitions, options for titles, text, and allow you to attach popular audios. While some users may prefer more advanced programs that offer greater control over the final product, these built-in tools can produce professional-looking results with minimal effort.

Videos can be repurposed and used in multiple ways

When it comes to video, there are endless possibilities for reuse. You can post clips on social media, use them in email marketing campaigns, or even create new videos by splicing together different pieces of footage.

Here are some examples of video content that you could create and repurpose:

  • If you’re looking to promote your product or service, marketing videos are a great option. These videos can be used to raise awareness, generate interest, and drive sales.

  • If you want to show customers how to use your product or service, tutorial videos are the way to go. These videos provide step-by-step instructions and allow customers to see your product or service in action.

  • Behind-the-scenes videos are a great way to give customers an inside look at your business. These videos can humanize your brand and build trust with your audience.

  • Finally, live videos and animated videos are also great options for long-form video content. Live videos allow you to connect with your audience in real-time, while animated videos can bring your brand’s story to life.

No matter which type of long-form video content you choose, make sure it aligns with your brand identity and objectives.

Types of Eternity video content

With new trends emerging all the time, there's always an opportunity to update your content and keep it fresh. By staying up-to-date with the latest video trends, you can be sure that you're producing video content that will always be relevant and engaging. So don't be afraid to experiment with different ways to repurpose your videos. With a little creativity, you can get even more out of your existing content.

Don’t miss out on this chance to connect with your audience through video content. 

Creating a strong video content marketing strategy is an excellent way to show off your company culture and values, as well as build trust and credibility with potential customers.

Want to work together to create video content that captivates your audience? Get in touch today!