Starting A Google Ads Campaign
Before you start building your campaign, you need to make sure you have a goal in mind.
We’re going to cover why having a goal is important, some examples of goals, how it affects what kinds of Google Ads Campaign you should run, and how to track if you are successful at achieving your goals. Let’s get started.
Why Is Having A Goal Important?
Your goal heavily dictates how you set up your campaign, how it runs, and how you track if it’s successful or not. With your goal directing so many different pieces about your campaign, if you don’t have one it will be really hard to set up a solid campaign. It’d be like trying to drive a car without a steering wheel, you wouldn’t get very far.
Examples of Goals:
- Building Brand Awareness
- Generating Leads
- Increased Site Traffic
- Increased Sales
How Does My Goal Change What Kind Of Campaigns I Should Run?
Depending on what kind of goal you are trying to achieve there are different campaigns that will work better than others. For Example, if your goal is Lead Generation. You might want a Search Campaign with a Display Campaign. Both are perfect for getting in front of new users that are looking for what you sell. Or if you wanted increased sales on your e-commerce site, you might want to set up a Shopping Campaign.
Looking for more information about what kind of campaign is best for your goal? Check out my last blog post, where I talk about the three main kinds of campaigns; search, display, and shopping, and what they are best for.
How Do I Track My Google Ads Campaigns Success?
Conversions! To make sure your goal is successful you need to be sure you are tracking the actions users can take on your site, also known as conversions. Conversions will vary slightly from company to company but some common examples of conversions are; contact form submissions, email clicks, phone calls, newsletter sign-ups, and purchases/sales.
You always want to make sure you have all your conversions set up properly so that you can track how your campaigns are performing.
Examples Of How It All Works Together
#1 Service Site
Goal = Lead Generation
Campaign Type = Seach and Display
Conversions = Contact Form Submissions, Phone Calls, and Email Clicks.
#2 Ecommerce Site
Goal = Increased Sales
Campaign Type = Shopping
Conversions = Purchases/sales
Can My Goal Change?
Yes. Just like your business your Google Ads Campaign will grow and shift over time. This means the goal you started your campaign with might not be the same thing you want to focus on later on.
Can I Have More Than One Goal?
Yes. It’s very common to have more than one goal at a time.
Why It’s Important To Have A Goal:
- It makes sure you are headed in the right direction
- It helps you decide on campaign types
- It tells you what your conversions should be
Feel free to reach out if you have any questions, we’re always here to help.
Happy goal planning!