Having a killer website is essential for any business in today's digital world. Your homepage is often the first point of contact between you and your potential customers, so investing in a great design is important. Here are five ways that your website design can impact your business:
1. First Impressions Matter
Studies have shown, it takes about 50 milliseconds for someone to form an opinion on your website. That's less than the blink of an eye! So it's imperative that your design is eye-catching, engaging, and modern. If your website looks outdated and clunky, it will deter users. Make sure your website is designed with your target audience in mind, and you'll be sure to make a great first impression.
2. Showcase Your Brand
You put so much work into creating the perfect brand that captures your business' essence. Why not incorporate it into your website? Use branding to influence your website's color scheme, fonts, and overall style. Pull icons from your logo to use as a pattern, add professional photography that matches your messaging and add your tagline onto the hero image to create a compelling landing page. Your goal should be to create a cohesive look that accurately represents your brand identity.
3. Being User-Friendly
Your website should be easy for users to navigate and find what they're looking for. If it's not, you risk losing them to a competitor's site. Make sure your menu is clear to understand and that your content is well organized. Don't be afraid to mix in clarifying information and repetitive structures. By utilizing whitespace, you avoid lengthy paragraphs and give readers a breather. Having a clean, intuitive website will make it very enjoyable to use.
Pro tip: A footer (the area located at the bottom of a web page) is a great place to add details that users might miss above. Add links from your navigation, contact information, and/or places to sign up for newsletters.
4. Standing Out from the Competition
Millions of businesses are out there, so it's important to make sure your website stands out from the crowd. This can be achieved by having a unique, original design and interactive content. Differentiate yourself from competitors by staying up-to-date on trends, such as incorporating video or animations. Be mindful of the overall aesthetic, and make sure your site looks polished. By having a website that's visually appealing, you'll be sure to capture users' attention.
5. Direct Traffic aka Increase Your Sales
Your website is the perfect place to drive traffic to your online store or brick-and-mortar location. Use clear and concise CTAs (calls-to-action) to guide users toward taking the desired action, whether making a purchase, signing up for a newsletter, or filling out a contact form. If you have an eCommerce store, make sure your products are easy to find and that the checkout process is quick and seamless. By optimizing your website for conversions, you'll be able to increase your sales and grow your business.
If you're in need of an impactful website design for your business, be sure to contact us!
