Process
Success starts with Eternity
Smooth communication and superb project management are something we excel at. After years of experience, our refined process leads to rewarding results.
01
Discovery
Who are you?
We start with a brief 30 minute phone call to get to know you, your project and your goals. From there we'll schedule a formal exploration Zoom meeting.
We'll scope out your project, discuss design direction, and clarify your goals. After that meeting we'll provide a detailed proposal and project timeline.
02
Kickoff
Planning is crucial
Our kickoff meeting ensures your project gets started on the right track. While this meeting was traditionally done in person for ease of communication, we now typically have this meeting over Slack for the convenience of everyone. However we are also comfortable with a hybrid or in-person approach.
We will explore top-level objectives, review our process, discuss milestones and hit the ground running.
03
SEO
Using the correct words
SEO (search engine optimization) is an ongoing process that happens throughout your project. We work with you to identify well-performing keywords and important metrics that you would like your business to rank for. Throughout your process, we will utilize these keywords & metrics to build a website that ranks well on search engines and will continue to grow as your business evolves.
Holly, our Content & SEO Strategist, works closely with the rest of the Eternity team to create and implement an exceptional SEO strategy.
04
Content
Putting pen to paper
Your website's content is a vital part of the process. We collect text, photos, videos, graphics, and all other resources that you want to present to your online audience.
If you don't have existing content, our Content & SEO Specialist Holly can help you create it! If you do have content, organization is key. Holly and Katie can help you organize your content to establish an efficient flow for your audience.
05
Design
We get creative
Our Designers & Developers Rob and Kalei will take your assets, branding and concepts into account when creating a unique design.
You will be presented with a design board, which represents the look & feel of your future website.
From there, we take your feedback into consideration and make adjustments until you're happy with the results! The design phase is organic and innovative; let us astound you.
06
Production
A website that performs is almost as important as the look and feel. Rob, Kalei and Carlos will build your website and all of its functionality in the MODX CMS.
Alpha
During our Alpha phase of the programming process, you will receive a private link that allows you to watch as your website comes to fruition.
Beta
The core functionality is complete! Working together, we start to put in the final content and assets. Your website transforms from an empty shell to a content-rich website.
07
Launch
You've made it!
Now that you've given approval, we will begin the pre-launch checklist to get your website ready for launch.
Just like it sounds, your website is live! 🚀
08
Digital Marketing
Optional - an additional opportunity to work with us
When you invest in digital marketing, you’re unlocking new ways to connect with current and future customers. Whether your goal is to grow brand awareness, boost lead generation, or improve visibility in search results, our services help put your business in front of the right audience.
Our digital marketing experts, collaborate with you to create tailored SEO strategies and effective Google Ads campaigns—ensuring your marketing stays on-brand, measurable, and aligned with your goals.