Jena Durell

As Eternity’s Digital Marketing Manager, Jena loves the challenge of combining strategy, creativity, and data to make SEO and Google Ads campaigns thrive. When she’s not optimizing online performance, she’s recharging outdoors—whether it’s hiking in the mountains, relaxing at the beach, digging in the garden, or spending time with her husband and their dogs.

Fun facts about Jena:

I’ve never had a sense of smell.
The first live music concert I saw was Paul McCartney in Philadelphia in 1990.
My longest day hike was 28 miles on and around Mount Marcy, New York.
I once quit drinking coffee for over a year and will not make that mistake again.

Q+A with Jena Durell

Do you collect anything? If so, what?
Plants for the garden - there is always space for at least one more. Also photos of my dogs - sleeping, sitting, running, eating, swimming and playing.

What is your favorite quote?

"The simple things are also the most extraordinary things, and only the wise can see them." - Paulo Coelho

What is your favorite Vermont activity?
Hiking followed by a bonfire in the fall and winter, hiking followed by swimming in the summer.

Who is your favorite band?
My musical taste really runs the gamut, but my current playlist includes Taylor Swift, Jay-Z, The Rolling Stones, Elvis Presley, Living Legends, Bob Seger, John Denver, Lana Del Ray, and David Bowie.

What is your favorite place that you have visited?
Savannah, GA is really something.

Favorite author?
Varies depending on what I’m reading, but Born to Run by Christopher McDougall has had a lasting impact on my life.

If you could have one super power, what would it be and why?
The ability to communicate with my dogs. I am dying to know what they think.

What Jena is listening to:

Recent Posts from Jena Durell

AI Search Website Traffic - How to Track It and How to Get More of It

AI is already driving traffic to your website, but are you tracking it? As AI chatbots emerge as sources of website traffic, it’s important to track your…

Google Ads Optimization Digital Marketing

Testing, Testing: Experimenting with Google Ads

Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three…

Digital Marketing Email Marketing

Subject Matters: How to Craft a Winning Email Subject Line

The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line…