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10 Ways to Improve the Health of Your Website

The health of a website requires planning and effort, but it's worth it in the long run. We've put together ten ways to improve your website's health and boost your SEO ranking, visitor engagement, and overall web presence.

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Digital Marketing

Google My Business: Tips to Take Full Advantage

Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.

Most Common SEO Mistakes


4 SEO Mistakes That Small Businesses Make (and how to fix them)

SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!

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Digital MarketingGoogle Ads

Does Google Ads Work For Small Businesses?

Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.

SEO Content Creation

Digital MarketingSEO

How To Write SEO Content That Ranks Well: A Complete Guide

Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!

the best seo tools a comprehensive guide by eternity web


The Best SEO Tools for On-Page SEO 2022: A Comprehensive Guide

This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.

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Digital Marketing

5 Critical Tips for Optimizing Your Meta Descriptions Properly

It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.

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Core Web Vitals: What You Need To Know

There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.

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How to Do a Website Audit and Why You Should

With 2020 coming to a close, it is the perfect time of year to reflect and anticipate.

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In The News

​Our Newest Crew Member - Shawna Shortsleeve

Eternity welcomes Shawna Shortsleeve to the Eternity team as our new Digital Marketing Assistant.

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​Five Steps To Creating a Website Sitemap

The website sitemap is the step in the website project that will set the tone for your entire website. It is a hierarchical listing of a website’s pages, that includes details regarding the page intent, content and functionality.

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6 Steps to a Stress-Free Website Redesign Process

These 6 steps will throw the guesswork out the window so that you redesign your website stress-free.

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5 SEO Techniques That Will Help You Succeed in 2018

Like every journey, your SEO campaign has a higher likelihood for success if you begin on sure footing. Hence this list of 5 SEO techniques that will send you rising through the ranks and gaining all the traffic you need in 2018.

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2017 Website Checklist: ADA Compliance

In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).