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Design | Optimization | Digital Marketing | Content
Writing a Compelling Call-to-Action for Your Website
Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.
Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
Boost Your Business: The Untapped Potential of a Website Audit
Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.
Optimization
Why You Should Repurpose Your Content
Repurposing content is one way that content marketers and business owners use to keep their content (and investment) alive and relevant for their audiences and their businesses.
Optimization | In The News
How Understanding Learning Styles Can Help Your Business Succeed
Discover the 4 Learning Styles and Their Impact on Customers and Employees. As a business owner, you know that your team and your customers are key to your success. But have you ever considered how different people learn and process information?
Optimization
10 Ways to Improve the Health of Your Website
The health of a website requires planning and effort, but it's worth it in the long run. We've put together ten ways to improve your website's health and boost your SEO ranking, visitor engagement, and overall web presence.
Digital Marketing
Google My Business: Tips to Take Full Advantage
Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.
Design
4 SEO Mistakes That Small Businesses Make (and how to fix them)
SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!
Digital Marketing | Google Ads
Does Google Ads Work For Small Businesses?
Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.
Digital Marketing | SEO
How To Write SEO Content That Ranks Well: A Complete Guide
Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!
Design | SEO
The Best SEO Tools for On-Page SEO 2022: A Comprehensive Guide
This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.
Digital Marketing
5 Critical Tips for Optimizing Your Meta Descriptions Properly
It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.
Optimization
Core Web Vitals: What You Need To Know
There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.
Optimization
How to Do a Website Audit and Why You Should
With 2020 coming to a close, it is the perfect time of year to reflect and anticipate.
In The News
Our Newest Crew Member - Shawna Shortsleeve
Eternity welcomes Shawna Shortsleeve to the Eternity team as our new Digital Marketing Assistant.
Design
Five Steps To Creating a Website Sitemap
The website sitemap is the step in the website project that will set the tone for your entire website. It is a hierarchical listing of a website’s pages, that includes details regarding the page intent, content and functionality.
Design
6 Steps to a Stress-Free Website Redesign Process
These 6 steps will throw the guesswork out the window so that you redesign your website stress-free.
Optimization
5 SEO Techniques That Will Help You Succeed in 2018
Like every journey, your SEO campaign has a higher likelihood for success if you begin on sure footing. Hence this list of 5 SEO techniques that will send you rising through the ranks and gaining all the traffic you need in 2018.
Optimization
2017 Website Checklist: ADA Compliance
In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).
