Meet Eternity's Senior SEO Copywriter and AI Educator. She talks clarity, where AI fits in, and why she'll defend the em dash to the end.
Holly Buttura
Holly uses AI to support clear, human-first content—making it accessible, strategic and written for real people (not just algorithms). She’s Eternity’s go-to content clarity expert, combining sharp writing skills, deep SEO expertise and a practical understanding of how AI can support smarter workflows and better outcomes. She shares her home with two Rhodesian Ridgebacks: Ponyboy, a gentle giant with a heart of gold, and Maple, a young diva with attitude to spare.
Fun facts about Holly:
- I went to the Westminster Dog Show in NYC.
- I share the same birthday as Dan Rather and John Candy.
- I rocked lavender hair for almost a year.
- I won’t walk barefoot on wet grass.
- I watched MCU’s Black Widow three times in three weeks, and two of those were within 24 hours.
Recent Posts from Holly Buttura
AI tools give one answer instead of a list of links. GEO is how you make sure your business is in that answer. Here's what it involves.
GA4 tracks what visitors search for on your site by default, but hides the data. Here's how to check your setup and build the report yourself.