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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
Content
Small Text Changes Can Make a Big Difference on Your Website
Clear, actionable microcopy can elevate user experience and increase trust. Learn best practices and real-world examples from Eternity’s experts.
In The News | Social Media | Workplace Culture | Digital Marketing
What Marketers Really Think of Emily in Paris
Is Emily in Paris an accurate portrayal of marketing? Explore what real marketers think of the show, from luxury marketing to social media growth, and discover how it stacks up to reality.
SEO
SEO Secrets Revealed: Optimize Your Content and Outrank Your Competitors
Ever wondered why some websites have higher search engine rankings than others? We're revealing SEO secrets to help you get noticed online.
Design | MODX | Optimization | SEO
How Website Security Builds User Trust and Boosts SEO
Learn how robust website security enhances user trust and boosts SEO rankings. Discover key strategies like SSL certificates, firewalls, and regular updates to protect your site and improve visibility on search engines.
SEO
How Long Does SEO Take in 2024?
With the ever-evolving nature of search algorithms and user behaviors, you might wonder, "How long does SEO take in 2024?" Understanding SEO timelines is crucial for setting expectations and allocating resources. Let’s explore the factors shaping SEO timelines this year and provide insights to help you stay ahead of the curve.
Workplace Culture
The Importance of Team Events in a Work-from-Home Workplace: How to Encourage Team Bonding in a Remote Company
While remote work offers flexibility and eliminates commuting, it also presents challenges, particularly in maintaining team cohesion and a sense of community. We'll provide tips on encouraging team bonding. Additionally it will highlight some of the things we’ve been doing here at Eternity, to continue to foster community within our own team.
Google Ads | Optimization | Digital Marketing
Testing, Testing: Experimenting with Google Ads
Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three simple ways to start experimenting with Google Ads to maximize your marketing efforts.
Digital Marketing | Google Ads
Google Ads Management: Account Audit Checklist
When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!
Video Production
How to Edit Video Content Your Audience Will Engage With
Everyone knows the power of captivating video content. With tools such as Adobe Premiere Rush and CapCut, it’s easier than ever to produce content on the fly. However, creating engaging videos isn't just about shooting great footage—it's about mastering the art of editing. Here’s how you can edit video content that will keep your audience coming back for more.
SEO | Digital Marketing
Google March 2024 Core Update: Revolutionizing SEO Strategies
Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.
Video Production
The Potential of Video Content in Digital Marketing Campaigns
In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.
Digital Marketing | Email Marketing
Subject Matters: How to Craft a Winning Email Subject Line
The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.
Design | Optimization | Digital Marketing | Content
Writing a Compelling Call-to-Action for Your Website
Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.
In The News
Eternity Wins Vermont Business Magazine's Best Website Developer Award 2024
We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2024 Vermont Business Magazine Best Website Developer Award!
Digital Marketing | Optimization
Maximizing Productivity: Time Blocking Strategies for Digital Marketers
How time blocking can enhance focus and efficiency in digital marketing tasks. Take a to-do list from something that feels extremely overwhelming and turn it into something that feels achievable.
