The Eternity Blog

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In The News

2024: A Year in Review

As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.

SEO | Social Media | AI | In The News

Using Reddit for Digital Marketing

Reddit is becoming increasingly important for digital marketing. Learn how to connect with niche audiences, host AMAs, and use Reddit Ads to boost your brand’s visibility and engagement.

AI | SEO

AI Is Changing the Game for SEO and Search

Discover how AI is transforming SEO and organic search. Learn actionable strategies to optimize your content, boost rankings, and prepare for 2025.

Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

Content

Small Text Changes Can Make a Big Difference on Your Website

Clear, actionable microcopy can elevate user experience and increase trust. Learn best practices and real-world examples from Eternity’s experts.

In The News | Social Media | Workplace Culture | Digital Marketing

What Marketers Really Think of Emily in Paris

Is Emily in Paris an accurate portrayal of marketing? Explore what real marketers think of the show, from luxury marketing to social media growth, and discover how it stacks up to reality.

SEO

SEO Secrets Revealed: Optimize Your Content and Outrank Your Competitors

Ever wondered why some websites have higher search engine rankings than others? We're revealing SEO secrets to help you get noticed online.

Design | MODX | Optimization | SEO

How Website Security Builds User Trust and Boosts SEO

Learn how robust website security enhances user trust and boosts SEO rankings. Discover key strategies like SSL certificates, firewalls, and regular updates to protect your site and improve visibility on search engines.

SEO

How Long Does SEO Take in 2024?

With the ever-evolving nature of search algorithms and user behaviors, you might wonder, "How long does SEO take in 2024?" Understanding SEO timelines is crucial for setting expectations and allocating resources. Let’s explore the factors shaping SEO timelines this year and provide insights to help you stay ahead of the curve.

Workplace Culture

The Importance of Team Events in a Work-from-Home Workplace: How to Encourage Team Bonding in a Remote Company

While remote work offers flexibility and eliminates commuting, it also presents challenges, particularly in maintaining team cohesion and a sense of community. We'll provide tips on encouraging team bonding. Additionally it will highlight some of the things we’ve been doing here at Eternity, to continue to foster community within our own team.

Google Ads | Optimization | Digital Marketing

Testing, Testing: Experimenting with Google Ads

Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three simple ways to start experimenting with Google Ads to maximize your marketing efforts.

Digital Marketing | Google Ads

Google Ads Management: Account Audit Checklist

When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!

Video Production

How to Edit Video Content Your Audience Will Engage With

Everyone knows the power of captivating video content. With tools such as Adobe Premiere Rush and CapCut, it’s easier than ever to produce content on the fly. However, creating engaging videos isn't just about shooting great footage—it's about mastering the art of editing. Here’s how you can edit video content that will keep your audience coming back for more.

SEO | Digital Marketing

Google March 2024 Core Update: Revolutionizing SEO Strategies

Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.

Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

Digital Marketing | Email Marketing

Subject Matters: How to Craft a Winning Email Subject Line

The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.