Mike Lannen
He/Him
Founder
We're a marketing studio in Burlington, Vermont that builds custom websites and implements effective digital marketing strategies. Are you ready to build a lasting relationship with our award-winning crew?
A relationship that helps you grow
Building websites & relationships since 2000
Eternity has been a pleasure to work with. Their communication, organization, and professionalism have been excellent from start to finish. They respond almost immediately to any questions, and always have the answers. The interface for making changes to your website is easy to learn and use. They have been one of the best sub contractors I have ever worked with.
Paige Kateita
I can't say enough good things about my experience working with Eternity. I was the project manager for a total overhaul of StoweTheatre.com done by Eternity. Throughout the process, Kolby and Mike were supportive and responsive and terrific to work with. The finished site is everything our nonprofit community theatre could have wanted! Beautiful, functional and easy to navigate. Equally impressive is what they built for us in the back end: custom fields and setups that will make things easy and efficient going forward. A+ process and an A+ finished product. We made the right decision and are so glad we found Eternity to build us our dream website.
Kristen Silverman
Eternity Web has been instrumental in helping us with our small business. They are very professional and responsive, responding to e-mails and phone calls same day. They are always coming up with ideas to keep our content fresh and up to date. I would highly recommend.
Ashley Collins
Eternity has been great to work with in every aspect. We have been working with Mike and his team for over 10 years. They have helped us develop and aided us in continually upgrading our multiple websites as our businesses have grown over time.
Kelly Byers
Eternity helped us to finally make our new webstore a reality. Eternity Marketing helped us finally achieve our goal of replacing our old (Perl-based) webstore with a custom designed, 21st century webstore. Along the way, we learned just how hard it is to build a good webstore. I don’t recommend going it alone. Mike and the Eternity crew are good design partners. We are very happy with our final storefront. Our customers love it! Why? It's absolutely beautiful, for one and it's easy for us to now manage our own content and inventory. It's been a huge step forward for us as a company.
Therese Fafard
The latest tips, trends and reports
Digital Marketing
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Optimization
On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.
Design
Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.